"Apple will remain a ‘premium’ product."Īfter the price cuts, Blaber said, the iPad is "vastly more competitive against Chromebook. "Its obviously positive, but it doesn’t totally overcome the pricing gap," Fisher said. But it does represent a better value after the price cut. Logitech's new iPad case targeted at schools.Įven at $330, or even possibly lower thanks to an educational discount, the new iPad isn't going to be the low-cost option for school districts. "We’re incredibly passionate about education," Apple's VP of product marketing Susan Prescott told the New York Times earlier this month.īut will a lower price be enough to turn around Apple's fortunes in the classroom? But it's seen as important because students who become used to a platform in school might be more likely to continue using the same computers when they graduate. The education market is only a fraction of the larger PC and tablet market. "When you’re buying in bulk, price will be a huge factor in education, and that’s where Apple needs to compete more aggressively with Google." "I think education is a big motivation," Geoff Blaber, vice president of research at CCS Insight, said. " I’d guess education will play a heavy focus for this product," Futuresource analyst Mike Fisher said. Some online joked that Apple should call it the iPad "education edition," partially because it's priced at $70 less than the iPad Air 2 it replaced. Now, Apple products are in third place - behind Google's Chromebooks and Microsoft Windows, according to a Futuresource Consulting estimate.Īpple's announcement on Tuesday, in which it introduced a new low-cost iPad starting at $329, could change that trend, analysts told Business Insider. In 2013, iPhones, iPads, and Macs made up half of devices sold to American classrooms. Over the past few years, Apple, which was synonymous with educational technology, has seen its foothold in the classroom slip.
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